-I used to think that business was all about maximising profitability >
I used to think that business was all about maximising profitability. Now though, I see us as having social responsibilities. Our holidays go to rural areas, small towns and villages. On every trip we adopt a local project and contribute to it. At the moment we’re doing a project in South Africa in an orphanage. Children have no home, they’re living in squalor and they have no education.
We’re doing very well as a business; I’ve got more money than I need, but we’re in the position where we can help other people as well. Next year we’re doing the orphanage, a reforestation project in Costa Rica and an environmental trail project in Canada. We’re looking into going to Brazil and Cape Town as well and adopting projects there. It’s fantastic that we’ve got the stage where we can put something back into the places we go to. It’s not just about us, it’s about our employees, it’s about our suppliers and it’s about the communities where we send visitors.
Alistair McLeanActivities Abroad
