Secret
It’s important to take an interest in what everyone else is up to in your sector. I log onto the financial times and check out the drugs and health care centre. Not because I understand all the numbers, but you do pick up trends. For example, we knew probably before a lot of people that the way forward is individualised personal medicines; it’s not going to be blockbuster drugs. Industry gossip helps you make decisions sometimes; it’s just a case of being nosy.