Secret
I’m the eternal optimist of the business. My job is to say this business is capable, and then just go for it. You’ve got to keep everybody thinking they can- that ‘can do’ attitude needs to be there. Don’t think that things are impossible.
If you set your sights too low, you’ve got a problem. I’d rather set my sights really high and come in just below the mark, instead of setting them low and coming just above them because I think the gap between those is quite big.