If We Can, You Can

Author:

Sir Peter Vardy

Business:

The Vardy Group

Published:

10/11/2008 11:14:00

Getting to the market is unique to that product; there isn’t one formula to fit all. You need to sit down and say, that’s the product, that’s the market, how do we get from one to the other as economically as possible. Don’t let advertising costs run away with you. You can get coverage for very little using good PR.