- Fully research your idea or service... >
Fully research your idea or service. I’m not an academic myself so I’ll not necessarily say you have to dig out loads of books. From my own personal experience it was always walking up and down the high street looking at as many of my competitors as I could, and it wasn’t just the store I was looking at, but it was the people who worked there as well. You need to do a lot of work to realise where your point of difference is. My qualifications didn’t come from school; they came from the shop floor.
Steven BellNewman Scott Ltd
