Mistake To Avoid
- Author:
- Gavin Blowman
- Business:
- Chooba
- Published:
- 10/11/2008 11:14:00
We originally had quite small ideas for Chooba; we wanted to open up a little stall in a shopping centre, selling a product we would have imported. This was my biggest mistake however - not listening to my mum when she said “If something feels wrong, it probably is.”
We decided to speed things up when we started, to import a container load of the powder sold in Taiwan. Big mistake. After spending thousands of pounds on a product that is essentially full of artificial rubbish, we learned our lesson that we must go down the natural route. It’s the only way nowadays.
We’ve since manufactured our very own version of the product, using only the finest ingredients. We’ve done away with the nasty artificial sweeteners and replaced them with pure granulated honey.
The non dairy creamer has gone too - that’s been replaced with good old milk. We now intend to sell our product in the marketplaces where the inferior product is being sold. So went from thinking very small, to thinking very big.