-There are potential clients that we’ve turned away >
There are potential clients that we’ve turned away and said “you don’t need PR, you need something else,” and as a new business that sounds ridiculous. But we wouldn’t be honest to ourselves if we were to take on clients regardless of their situation or regardless of their needs.
There have been one or two occasions where our instincts have maybe told us that some particular individuals or companies might not be the greatest people to work with, but we’d take them on only to find out later that our instincts proved to be right.
We’ve learned from that though. It was a lesson for ourselves really in that we were right to say, “Let’s trust our instincts”. On the rare occasions that we questioned whether we really wanted to work with a particular person, they’re the occasions that have turned out to have been the most troublesome.
Christian CerisolaQuay2 Media
