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mistakes to avoid

- Luckily there’s been no major ‘gaffes’ made in the business >

Luckily there’s been no major ‘gaffes’ made in the business, but largely as a consequence of expense, we have no computer database. I feel in retrospect it would have been a good idea to have some simple grouping system in from the beginning to help with targeting specific marketing opportunities in the future. I do believe that mistakes are all part of the learning curve.

Kaye WinshipS. Walton Eyecare

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