-When I started the company it was just to provide PR services for... >
When I started the company it was just to provide PR services for predominantly North East businesses and entrepreneurs. It was written into the business plan that we would grow into a creative communications consultancy and do marketing design, publishing, and all the things associated with promoting businesses. It’s pretty much followed that, but again, it just happened a lot quicker than we expected! We thought it would take three to five years to get to that stage, but it’s actually taken us two. All we’re doing is growing what we really enjoy, and what we’re really good at.
We’ve been tempted to move in a couple of other directions, and other options will always come along, but we’ve resisted that and decided to stick to what we’re good at.
The key piece of advice I was given by a couple of people who run their own businesses was to not be afraid to park one of your ideas. You can maybe do it a little bit further down the line and expand the business, but you’ve still got to stick to what you’re good at.
Opportunities to expand into new areas do come along; especially if you are good at what you do. You’ve obviously got to look at each one and see the value in it, but if it’s not going to bring immediate value to your business, then it’s a good idea to just park it, and stick to growing what you’re good at. That technique has been a huge success for us.
Kari OwersO Communications
