If We Can, You Can

Author:

Sarah Taylor

Business:

U Digger Media

Published:

10/11/2008 11:14:00

The company started out very much as a lifestyle business. I love to travel and I love to share my local knowledge with other people.

In terms of making it into an actual revenue generating business, that was quite difficult. The information is free.

I looked at similar models that were around at the time and saw that primarily they were all held up by advertising. It’s a really big thing in social networking at the minute, I think there’s expected £1.8bn generated in 2010 by that industry alone.

I thought, it’s all about finding who and where all the best businesses were in these cities from the local people. We approached these businesses and brought them on board and got them to pay for their advertising or profiling space.

Then, it would be things like key sponsored advertising. We’re working with the UK Trade Investment at the minute to identify people who could sponsor us like the Newcastle Gateshead Initiative. So there’s various ways and means to make money.