- ...adapted the business in order to compete >
Soon enough, the suppliers in the south started to compete with our business in the north. In the early days we were able to cope with that reasonably well because we were slightly cheaper. But when they lowered their prices, we had to focus more on customer service. Because we were local, we were able to visit a customer quickly and easily, and put an arm round their shoulder if something went wrong.
It can be a battlefield out there, and we constantly have to make our offering that much more unique. But that tends to change every day. We stick by the philosophy that there’s nothing we did last week that we can’t improve on this week.
Derek CurtisBond
