How I...
- Author:
- Steve Mbara
- Business:
- Designer I.D
- Published:
- 10/11/2008 11:14:00
In the beginning, I needed to get people to know that I was trading and build a big following among the first customers and the potential ones.
The main challenge I faced was marketing and promotion, getting the right-targeted market to know about my business. I had to hand out flyers, put posters up, advertise in magazines such as Crack and websites like Facebook and Myspace. I also got to speak to local nightclub DJs who were willing to help in promoting my business.