-Each of my businesses has resulted in a trade sale >
Each of my businesses has resulted in a trade sale. An unfortunate problem with a lot of internet companies is that unless you have venture capital funding, the quickest and easiest way to exit from them is through a trade sale.
A trade sale is quite an interesting progression. I go from writing process and making sure the product works, then attempting to sell it, and providing the technical support necessary post sale.
It’s all about organising the intellectual property correctly, setting up your first number of customers, then you find somebody who has access to a larger number of customers where you can simply introduce your services to them, and you can organise a sale price somewhere in the region of your first, second or third year income.
In terms of finding buyers, we’ve used quite a few techniques, but the best is to simply write to the top 200 companies in our industry sector, tell them you’ve got some intellectual property, and you’d be surprised by the number of people who return your call or organise a meeting.
Ross CooneyRozmic Wireless
