- I started moShine >
I started moShine, a motion graphics animation studio with three fellow directors straight after we all left university. At the end of our degrees, when it came to the whole milk round recruitment thing, it was quite a deflating process. We constantly had to prove things to other people in order to get a job.
We thought, rather than going to work for someone else, why not take those skills and profit from the things we’d learnt. Why not set up our own business, and do the things we want to do the way we want to do them. It felt like we were taking fate into our own hands really.
It didn’t feel like a huge risk at the time which was probably a bit naïve. But we didn’t have any mortgages or kids and we also had a lot of student debt so it how much worse could it have got? What did we have to lose? We thought we might as well try it before we had other commitments to tend to.
I’d never really thought about running my own business. It was the fact that the opportunity and the drive was there at that particular time and we decided to run with it.
Satish ShewhorakmoShine Animation Studio
