If We Can, You Can

Author:

Sarah Taylor

Business:

U Digger Media

Published:

10/11/2008 11:14:00

We looked at getting more funding from banks, but as soon as they saw we were an online business, they wanted nothing to do with us. It didn’t matter what our concept was or how good we thought the idea was or anything. A business based on a website was just too high risk for them.

In the end we basically invested every penny of our savings along with contributions from friends, family, fools. Then, it wasn’t just our own financial security we had to worry about; it was the people closest to us as well. But that really spurred us along to make a success of what we were doing. For me, I want to see my family happy and give something back to my mum and dad, so that’s a huge motivator.