Challenge
The barriers I faced in setting Musa up were pretty enormous. I had no idea how to run a business and had never done anything like it. I didn’t even know anyone who’d done anything like it.
I’d done a little bit of research into this type of company and discovered that a lot of people had tried it and fallen flat on their face. I looked into it and found that they simply didn’t envision something big enough. Their businesses had just a handful of people.
The timing was probably wrong for them as well. When we started, the Baltic was opening and there was a burgeoning art scene taking place in Newcastle. So I thought, we’ll just go for it with as many people as possible.