If We Can, You Can

Author:

Jonathan Wells

Business:

Guroo Ltd.

Published:

10/11/2008 11:14:00

One of the hardest things is trying to understand how much someone will pay for the products and services you provide. You have to identify where the budget is, and follow it. For example, if someone’s got £10,000 to spend, let’s make sure that the Guroo service and all the things that we deliver, comes to £9,999.

I look for the margin, the difference between what it costs me to make and how much I charge for it. If I can keep that margin at seventy percent, the profit goes towards running the company. ‘Profit’ isn’t a dirty word; profit comes when you’re doing something extremely well, and the money we make pays the salaries and helps develop new products. One of these days it will go towards paying my salary too.