-It was still pretty hard going though because CRM >
It was still pretty hard going though because CRM, the product that we were selling, was fairly new at that time. People were starting to get to grips with it in the south and it was moving up north, but it took a while to get the ball rolling and persuade people to use it. The software isn’t just plug and play; it requires people to work with it and understand how it will affect their business processes. I started out with just a wing and a prayer really, just trying to get my face known around town.
Fortunately, I met up with a lot of good people; local business people who I started to network with. That really helped me progress further because it allowed me to get my name out more. The best form of advertising is word of mouth. We toyed with press and magazines, but it never really brought us the business that networking did.
Derek CurtisBond
