Challenge
- Author:
- Paul Bell
- Business:
- Just Think Communications Ltd.
- Published:
- 10/11/2008 11:14:00
In our industry competitors do have quite strong relationships with their customers so it’s quite hard to go and knock on the clients’ doors and say, ‘Break that relationship you’ve had for two years and come and use us instead.’
When I went to an Entrepreneurs Forum event called ‘Life’s a Pitch’ one thing they drilled into us was that to be successful, you’ve got to go that extra mile to outshine your competitors. We became extremely customer focused as a company and made sure we did what they wanted, as resourcefully as possible.