Aspiration
- Author:
- Kari Owers
- Business:
- O Communications
- Published:
- 10/11/2008 11:14:00
My motivation for setting the company up was that I really wanted to do things to the highest standard that we possibly could. It was really important for me to be in control of every single aspect of the service delivery, and I also felt there was a niche in the PR market for a small company who were highly creative, but who really focused on being small yet good, and not growing to become a faceless machine.
The companies I worked for in the past started out small and then became pretty big. I was keen to stick to, as I like to call it, “small team, big ideas”.
When I first started, to be honest I thought it might just be little old me, freelancing and looking after my kids. I was completely wrong though as it took off really quickly. That was the first light bulb. I began to think, gosh, this is a business, this isn’t just me tinkering about with one. This is taking off. But it was always in the business plan that we would stay more of a niche agency.
I think a lot of businesses make the mistake of growing too quickly. We wanted to be sustainable and to grow organically in order to deliver a really personal service.