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Rosie Willett - challenge finalist

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 Rosie Willett

Media partner:

NorthumberlandGazette
Name:
Rosie Willett
Business:
Rosie Willett Designs
Web site:
Years in business:
4.5
Number of businesses:
1

Challenge Entrant

I studied an Art and Design Foundation Course in Manchester and then traveled to Australia. When I returned home I started work in high street...

view Rosie Willett's full story

my background>

" I studied an Art and Design Foundation Course in Manchester and then travelled to Australia. When I returned home I wasn’t exactly sure what I wanted to do for my degree so I decided to take a couple of years out. I worked in retail but to be honest I didn’t find it to be all that enjoyable or rewarding. I then found a course in Fashion Marketing at Northumbria University that would be perfect for me. Just before I started the course, I decided that, rather than get a part time job like most of my fellow students, I wanted to work for myself and establish something that I could expand once I graduated. I’d once designed an elaborate veil inspired headpiece and my mum told me I could market it, suggesting I see what else is out there. Many tiaras in the bridal market are very traditional and I felt there was a lack of style and design with many of the mass produced pieces. I wanted to introduce a more fashion-led brand to the market and become a recognised name in the bridal industry, associated with style, individual design and superior quality. A lot of people who did my degree moved to London for jobs as soon as they graduated. I was always happy here in the North East and knew I had an opportunity to create my own business and have control of my own designs. My designs were told in two shops whilst I was at university. Having graduated last summer, I’m now ready to take that next step and expand the business. "

why i want to win>

" I think the time is now perfect for me to take my designs and really go out there, get them into the marketplace and allow people to see them; they don’t have to choose something traditional- my aim is to allow people’s personalities to shine through. Winning the Challenge would be a massive benefit, not only as I look to launch my website and brochure, but also I would truly love to be the face of North East entrepreneurship. As the service that I offer to brides is very personal, I feel that it would be beneficial for the public to see the face behind my brand. It would feel like a huge sense of achievement for all the work and effort I’ve put into making my passion a reality- the biggest pat on the back you could get really! Plus, it would be incredibly exciting- you’d never know what’s going to happen or who you’re going to meet- the opportunities are endless and I would relish every one. "

why i'm sure i'll suceed>

" I believe that I’m able to offer something different to what’s already in the marketplace. I can cater for brides who are looking for something unusual and unique, even incorporating colour themes so that it really does match their needs as well as their personality. I approached a local bridal shop with my first tiara. They put it on display and the orders came rolling in. One of my designs was even chosen for This Morning’s ‘Beat the Stylist’ wedding feature on ITV. I feel that my designs have been successful on a local level, but because the business has been part time for the last four years whilst I completed my degree, I feel there’s no reason why the product can’t take off nationally. I always work incredibly hard at whatever I strive to do and so with my product, I know I won’t give up. I’ll continue to push it forwards and strive for its success. I’m taking things one step at a time, but there’s so many opportunities and directions for the business, I have big ambitions for its development." "

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