Defining Moment

It did feel like a risk to set my company up, but I was at a stage in my life where it was really a case of ‘now or never’. I studied journalism at college back in the early nineties but due to my lack of interest in shorthand and inability to understand… read more

Lifestyle Story

Working from home is something that I was sceptical about as I thought there might be too many distractions, but the business has actually encouraged me to be more organised and I’ve learned to separate work from home. It also allows me more flexibility… read more

Mistake To Avoid

My biggest mistake was not being prepared enough for the company to take off in the way that it did. Even though that’s not a bad thing at all, it just meant I had to work twice as hard in the early stages but thankfully work is not something that I’m… read more

Secret

I think if you start your own company, you need to love what you do as you will be eating, breathing and living in the early stages! So make sure that what you’re doing is what you want to be doing. You need to understand the market you’re about to… read more

Pearl Of Wisdom

Think hard about the path you’re about to take and listen to the advice from those who offer it, but remember you don’t necessarily have to follow it, and learn from your mistakes and those of others. I know there are a million and one PR companies doing… read more

Challenge

The business didn’t require serious start up costs as I work from home. Time was something I needed more of though and I had to turn to my family to look after my daughter when I had to fly to America or make hour long phone calls.… read more

Success

The business has been more successful than I ever anticipated in these early stages. I was expecting the first year of trading to be more about proving myself as a publicist as opposed to a journalist, and basically marketing the company and creating an… read more

Aspiration

I’d seen the way some big PR companies monopolize on the artists that are trying to get attention, by charging ridiculous fees that many of them can’t afford. I didn’t want my business to be about that. I knew I could provide a consistent service at a… read more