Judith Cavanagh
- Judith Cavanagh

- View Judith's full story
Status not set
- Number of businesses:
- 1
- Years in business:
- 7
- In business:
- Yes
- Mentor:
- No
- Mentee:
- No
- Strengths:
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- No strengths listed
- Defining Moments
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Myself and my sister Lynne established The Pilates Studio in Gosforth seven years ago. Lynne initially discovered Pilates whilst receiving treatment for a dance injury and decided to train ten years ago, starting teaching at David Lloyd Health Club. The… read more
- Lifestyle Story
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Since opening our studio in Gosforth, getting the balance between work and play has been tricky. We’re getting there but there’s a constant struggle between family commitments and running the studio. That said, we’ve found we’re able to be more flexible… read more
- Mistake To Avoid
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We underestimated the time it would take to build up a team of complementary practitioners and we were a bit blasé about finances and not recognising the absolute importance of keeping a very watchful eye on them.… read more
- Secret
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To be a successful entrepreneur, there’s loads of things which we think are important. You need a strong belief in what you’re doing, enthusiasm and a positive attitude, you shouldn’t be afraid to take chances and you should trust your instinct. A bit… read more
- Challenge
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Our biggest challenge so far has been expanding the business, which involved taking on more staff, larger premises, putting on more classes, and all this meaning larger financial applications. It’s been a huge learning curve in terms of planning and… read more
- Success
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We have been able to maintain and build on our reputation as a provider of high quality Pilates and we have a high client retention rate- borne out by our most recent survey this year. We’ve known and planned for ages to expand our range of Pilates… read more
- Aspiration
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We’ve never wavered from our initial aspiration of wanting to provide high quality Pilates. And as we were smitten with it, we wanted to spread the word about what a fantastic form of exercise it is.… read more
- Support Story
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Our main support has been each other. But there was also huge support from our clients and family. We didn’t get advice from experts and other business people- we’re trying to make up for it now though.… read more