Defining Moments

After ten years working in London and New York, I was desperate to move back to Newcastle and begin setting up my own company. From my work experience, I saw the opportunity to provide fashion and interior companies with commercial, easy to interpret… read more

Lifestyle Story

For the first eighteen months of the business I worked seven days a week, teaching for two days as a lecturer on a fashion degree and then five days working on Trend Bible. Working from home meant that I never really escaped work, and with so many… read more

Pearl Of Wisdom

Our mistakes have been part of our learning curve- we’ve acted positively on every single one and used it to help improve what we do. I’ve leaned that you can’t dwell on the mistakes you make, you have to try and take a lesson from them. There are tons… read more

Pearl Of Wisdom

Your business has to be something you’re passionate about and you have to believe in it. There are always people who will tell you your product or idea won’t work or that it already exists, but if you know your competitors and your market well you can… read more

Challenge

Finding an affordable, well located studio was very difficult as there are waiting lists. It’s also been a real challenge to raise our profile with the main 6 or 7 trend corporations dominating the market both here and overseas. Now we deliver seminars… read more

Success

Every day something exciting happens in the business. There has been no single success- more a series of smaller ones! Getting our first agent was tough but exciting, and now we have agents from all over the world who’ve found out about our trend books… read more

Support Story

I worked with Business Link and an advisor at UK Trade and Investment, who were really helpful in providing support. I also have a great network of contacts who I can ring up and ask for advice- some of these have worked in the fashion business for 20… read more