" I’d just finished my degree in Media Production at the University of Sunderland, and after winning a Royal Television Society award for Best Student Factual Film, I was offered an internship at ITV. Having spent a few weeks down in London I knew that the industry (and London) just wasn’t for me. Before starting university, I had left school at 16 and worked as a graphic designer for eight years, so I knew I had a trade to fall back on. I decided to start out as a freelance designer. It was enjoyable, but not too scaleable! I seemed to spend more time sending out invoices and chasing up payments than I actually did designing. So it was a great day when, my current business partner, Fabian Pohl, wandered into the office where I was operating from the University of Sunderland and asked if I could design a logo for his new company. “You’ll never have heard of this product,” he said. As it happened, not only had I heard about it from my time spent living in Sydney, I’d actually come back to the UK three years earlier, intent on setting up a business selling the exact same product! I truly believe that all things happen for a reason, and I must have been subconsciously been sending out signals that I finally wanted to follow my dream of starting a truly scalable business like Chooba, which is such an exciting product. It was really the best thing that could have happened in my life at that time, and still is. "
