How I...
I worked very closely with a web development company who did a fantastic job of designing the website. It needed to be clear, concise and easy to use. If the client doesn’t understand the message, it’s going to take him twice as long to pick up the phone. It also needed a good brand, a good logo that looked fresh and strong against all the other competitors.
On our website we talk about the recruitment journey, both for the client and the candidate, in order to offer a more personal and professional service. We needed to make sure we weren’t tarred with the same brush that other recruitment consultants are; the perception that they’re all sharks and not really interested. I wanted to work very closely with the clients and candidates and ask them what it is that they specifically wanted; I never just assumed I knew.