Aspiration
- Author:
- Nicola Cook
- Business:
- Aurora Training Ltd
- Published:
- 10/11/2008 11:14:00
My aspirations when I started Aurora are still the same now- to become the number one company in the UK providing products and services that empower people. So whether you turn on the TV, open a book or magazine, attend a live training programme or surf the net, wherever you’re seeking empowerment you will use one of the products or services of Aurora.
I threw out my original business plan after only six weeks of training as it had been superseded, even in that short period of time. Although we may change direction on the ground, day to day, month to month as we react to client or market needs, our overall vision remains constant and we are steadily moving in that direction with our eye firmly fixed on the horizon.