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Defining Moment

Having gone through a particularly emotionally stressful time in my personal life, I decided that life was no longer a dress rehearsal. My light bulb moment came in December 2003 while I was lying on a beach in the Bahamas. I’d always wanted to run my… read more

Lifestyle Story

Owning my own business, I have a very balanced lifestyle and I have an incredibly supportive husband and a two year old son. In fact, since I became a mother I spend less time in the business than before Ty came into our lives, when I used to work… read more

Mistake To Avoid

I do make mistakes, and better book keeping from day one is definitely something I should have done. I’m still implementing some financial systems now that give me the management reports I want. Also, I’ve learnt not to make short term decisions with… read more

Pearl Of Wisdom

My advice if you are considering starting your own business is to keep your dream in your mind and never forget that, despite what may happen, you can achieve it. Remember it’ll be alright in the end, and if it isn’t alright, then it’s not the end.… read more

Challenge

Every growing business I’m sure has experienced the squeeze of a tight cash flow. However, better financial planning and realistic management of cash flow means we have become better at managing the peaks and troughs; that and a supportive bank manager!… read more

Challenge

One of the biggest challenges I’ve had to overcome has been accepting other people’s limitations and learning that not everyone says they’ll do what they say they will. Now I tend to lower my standards until it actually happens; obviously only where… read more

Success

I can’t think of one defining breakthrough moment- yet. Instead we’ve had lots of smaller achievements, each in turn building blocks of success. Every new customer we acquire is a success, every new service- be it webinars, developing a new feature… read more

Aspiration

My aspirations when I started Aurora are still the same now- to become the number one company in the UK providing products and services that empower people. So whether you turn on the TV, open a book or magazine, attend a live training programme or surf… read more

Support Story

When I started, nobody who I was close to ran their own successful business and in fact, everyone encouraged me against doing it. I started going to networking events and mixing with other entrepreneurs, both experienced and those just starting out. I… read more

If we can you can challenge 10