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Defining Moment

I moved to the North East six years ago when I joined a Newcastle-based PR company. It was whilst I was there that I met Antonia and we spent a lot of time together working on various accounts and we realised that we worked very well together. We soon… read more

Lifestyle Story

I think there was a sense of fear – both myself and my business partner, Antonia - about taking the leap of faith that is setting up your own business. But we felt safer in the knowledge that we were doing it together; there’s someone else in your shoes… read more

Lifestyle Story

In a strange way, the business has actually liberated my lifestyle. Antonia and I have both got young daughters and I think there’s this sense of guilt with your employer if you have to dash home if your child’s ill or if you have to take your child to… read more

Lifestyle Story

Because we’re honest with our clients, they know our situation. The bottom line is, we work when we choose to. Their work is always done, it’s just that it might be at odd time of the day or night for us. That means that we can combine a great family… read more

Mistake To Avoid

There are potential clients that we’ve turned away and said “you don’t need PR, you need something else,” and as a new business that sounds ridiculous. But we wouldn’t be honest to ourselves if we were to take on clients regardless of their situation or… read more

Secret

I think in order to be successful you’ve got to be very honest with yourself and very honest with those around you. You also need to be able to listen and take on board the advice of the people you’re with day in, day out. That’s another thing that’s… read more

How I...

We found our members of staff fairly fortuitously. The first, Kirsty, was actually made redundant from her previous position and a colleague of mine who knew we were on the hunt for staff recommended her to us. I don’t think we really knew what we… read more

Pearl Of Wisdom

I think you need to ignore all those many, many reasons why you think you shouldn’t do it and go for those one or two reasons why you think you should. Those doubts were the things that very nearly stopped me, but I hate to think that I almost didn’t do… read more

Success

We started on day one with zero clients: we had no commitments from anybody and nothing on paper. We thought “What are we going to do?” But then the phone rang and it was one of the people that we’d been speaking to about our new organisation. From… read more

Success

The great relationships we’ve got with our clients, seeing them in the media, and the fact that so many of them are willing to refer us to their clients – all those things give me a buzz. But sometimes just sitting in the office, taking a step back and… read more

Aspiration

Antonia and I have got lots of experience in PR and media and we’ve seen things along the way and seen people do things we wouldn’t. We had our own ideas of what we wanted to be as an agency. So we put ourselves in the shoes of our clients and asked… read more

Aspiration

We want to continue to grow the business, but doing it in such a way that doesn’t jeopardise my or Antonia’s or our staff’s future. We’ve got some fantastic foundations now, it would be foolish of us to then start getting greedy and start going back on… read more

Support Story

There were various routes where we got help from in terms of start up costs. We got some assistance from Building Up Business and we also had some conversations with Business Link. Lots of our clients are entrepreneurs as well. Their experiences, both… read more

Support Story

There’s such a great vibrancy in the North East at the moment. In a strange way, the business community is vast, but small at the same time, so I think when you do a good job lots of people get to hear about it. Likewise, many people hear if you ever do… read more

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