Chris Baxter
- Chris Baxter
- View Chris' full story
Status not set
- Number of businesses:
- 1
- Years in business:
- 4
- In business:
- Yes
- Mentor:
- Yes
- Mentee:
- No
- Strengths:
- Defining Moment
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Before GENI I worked for a number of manufacturing businesses around the North East in supply chain management such as logistics, planning, purchasing, systems, and customer service. In 2002 I used a redundancy payment to fund a year studying for… read more
- Lifestyle Story
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In terms of a lifestyle change from being employed to having my own business, the biggest difference is the number of really incredible people that I have met since rubbing shoulders with entrepreneurs and working with business owners. I’ve met… read more
- Mistake To Avoid
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My biggest mistake was when I was once advised to leverage my income from an existing customer and find ways to provide them with additional services. The advice failed in mention that in doing so I should never put my needs before the customer’s needs.… read more
- Secret
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Usually success doesn’t come easily. It takes time and often repeated efforts to get where you want to be. Quitting at the first, second or third obstacle is not an option There’s the obvious characteristic, which is to be creative- you’ve got to offer… read more
- Pearl Of Wisdom
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If you’re thinking about starting a business I would say this: Quitting at the first, second or third obstacle is not an option. Successful entrepreneurs rarely take the path of least resistance because they know that most of the time it won't get them to… read more
- Challenge
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I consider growing a business to be an even bigger challenge to starting it in the first place. And growing a coaching business is not as straightforward as I’d like it to be because my clients buy me, not an easily replicable service. However, I keep… read more
- Success
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My biggest success stems from a large succession planning project that I won back in 2006. The client is a digital-sector business that has gone from strength to strength during the time that I have been working with them. As well as the initial… read more
- How I...
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… created a buzz for our re-launch… read more
- Aspiration
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My aspiration is for GENI to be the most highly respected business coaching company in the North East of England. Our passion is working with entrepreneurial SME business and I want to keep adding to the long list of business that enjoy greater success… read more
- Support Story
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To launch GENI we raised some money from our bank – which proved to be amazingly easy – and Business Link also proved to be very supportive too. Our PR and Marketing partner (O-Communications) have also been excellent in helping us get a high profile for… read more


