Andrea D'Ercole
- Andrea D'Ercole

- View Andrea's full story
Passionate about Italian food and wine
- Number of businesses:
- 1
- Years in business:
- 4
- In business:
- Yes
- Mentor:
- Yes
- Mentee:
- Yes
- Strengths:
- Defining Moment
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I had my first sip of wine when I was two years old, sitting on my granddad’s knees, and since then I have been passionate about food and wine. I worked for multinational companies around Europe before coming to Newcastle to work for P & G. But I’ve… read more
- Mistake To Avoid
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My biggest mistake has probably been putting too much focus in the building of the brand, looking at the medium/long term. In future I will need to balance the focus on the brand with the cash flow. … read more
- Lifestyle Story
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Running my own business requires a huge amount of work, but at the same time offers a lot of freedom. Despite the fact that I’m available for my business 24/7, I have the ability to switch off when I want.… read more
- Challenge
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My biggest challenge has been to establish Italyabroad.com as a reputable importer which isn’t based in the south. It has taken a great deal of perseverance to get to this point, as well as a determination to not accept the word ‘no’ as an answer.… read more
- Pearl Of Wisdom
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If you think there is an opportunity for a business idea, and you believe in it- go for it. Just remember to think it through carefully and be prepared for the work that it will involve, and remember – always learn from your mistakes.… read more
- Success
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So far, I count my biggest success to be introducing the quality concept into the North East - when I first started out people told me that nobody cared about quality and all they wanted to do was get pissed!! I’ve managed to prove the doubters wrong.… read more


